Choreographing the life you want: Financial Freedom and Authentic Success with Tricia Taitt

Written By Madeline Reeves

As Tricia shared her story, I could sense the profound impact her work is having on women entrepreneurs who've been held back by financial uncertainty and limiting beliefs about what's possible.

Tricia's path to financial advocacy began with a stark realization during her Wall Street days. 

While volunteering to teach financial literacy through Citigroup's partnership with Operation Hope, Tricia encountered a woman in her fifties who didn't understand basic credit card management because "her husband managed all the financials."

"I was like, how could you not know? Is this not a known thing?" Tricia reflected during our conversation. "That's when I realized how many people didn't have the financial foundation I'd grown up with."

This experience, combined with discovering that less than 2% of women-owned businesses ever reach seven figures in revenue, sparked Tricia's mission to bridge the financial literacy gap that's keeping women entrepreneurs playing small.

It's not just mindset work (though that matters too)

What sets Tricia's approach apart is her ability to demystify complex financial concepts while addressing both the practical and emotional barriers that keep women from scaling. She teaches numbers, but more importantly, she transforms mindsets.

"I came upon this hypothesis that one of the reasons women-owned businesses have constrained performance is lack of financial education," Tricia explained. "Yes, there are systemic issues—socioeconomic barriers, limited access to networks. All very true. But there is a part that belongs to us that we have to take ownership of."

This isn't about victim-blaming. It's about empowerment. Tricia acknowledges the external barriers while focusing on what entrepreneurs can control: their financial knowledge and decision-making.

The math that makes most business owners uncomfortable

One of the most powerful moments in our conversation came when Tricia broke down a truth many business owners don't grasp: the vast difference between revenue and take-home pay.

"People need to know their numbers," she emphasized. "A lot of business owners in the under-300K space don't realize that if you want to take home $150K, you have to make maybe two or three times that in revenue."

This is where her "Pay Yourself More Calculator" becomes essential. It helps entrepreneurs work backwards from their desired take-home pay to determine their Minimum Viable Revenue (MVR)—the amount their business needs to generate to actually pay them what they want.

"If you want to make $150K, your revenue goal can't be $200K," Tricia noted. "I need to make $350 to take home $150. People don't do that math."

Why $100K isn't enough anymore

Tricia challenged something I hadn't fully considered: that $100K might no longer be an adequate baseline for entrepreneurs. Given the current cost of living, she suggests thinking in terms of $150-200K as the new minimum for a "decent life."

"We are at a time and place where six figures is the baseline to live a decent life," she said. "I want to level that up in our minds to $150 to $200K because just the cost of living does not allow $100K to be enough."

This reframe is crucial for women transitioning from corporate to entrepreneurship, where that number becomes a validator of the risk they took in leaving traditional employment.

Your earliest money memory is running your business

Perhaps the most profound part of our conversation centered on aligning financial decisions with personal values. Tricia emphasized that sustainable wealth-building requires understanding not just the mechanics of money, but what drives your relationship with it.

"People need to think about what makes them happy. What is the world that would make them happy?" she said, sharing her own vision of working from anywhere while building a business that empowers other entrepreneurs.

She challenged listeners to examine their earliest money memories: "What were the lessons and who taught them to you? Connect the dots with where that lesson or experience is showing up in your business today."

This self-awareness becomes the foundation for making financial decisions that serve both your business goals and authentic self.

Building a world where women own their financial power

Tricia's vision extends beyond individual client success. Through FinCore, her book "Dancing with Numbers," and her advocacy work, she's creating a future where women entrepreneurs confidently navigate their finances and build businesses that can weather any storm.

"Finance and math are not the same," she reminded us. "Just because you're good at math doesn't mean you're going to be good at managing your finances. Let that ego go."

For entrepreneurs ready to level up their financial game, Tricia offers multiple pathways to engage: from discounted strategy sessions to her Pay Yourself More Calculator, and ongoing education through her platforms.

The transformation of how women approach business finance won't happen overnight, but pioneers like Tricia M. Taitt are proving that change is not just possible—it's profitable. By empowering women with both the technical knowledge and emotional intelligence needed for financial success, she's helping build a future where business growth isn't limited by gender or fear, but driven by knowledge, intention, and values.

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Madeline Reeves
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