In 2021, female founders received only 2% of venture capital funding, the lowest percentage since 2016. That percentage for WOC? Even more abysmal. It’s time for us to stop waiting for VCs to realize that women are worth the investment, and focus on reinventing the way in which we flow capital to women-led businesses.

There’s no way to sugarcoat it—marketing that oversells your company and says you’re doing more for the environment than you actually are is called greenwashing. Making exaggerated (and therefore deceptive) claims about your brand's activities can lead to mistrust with customers. To avoid the repercussions of greenwashing, implement these 4 tips into your marketing strategy.

You heard it here first—building a sustainable digital marketing strategy doesn’t have to be stressful! Small business owners often get overwhelmed when it comes time to present their products or services to the world. These 5 tips from our CEO, Madeline Pratt, can help you take some of the stress out of developing a marketing strategy.

Blogging is a great way to connect with your audience and provide them with valuable information. Increasing traffic to your blog can help you share your message with the world. Most people read blogs because they learn from them or find them entertaining. You might have the most amazing content, but if you don’t get enough traffic, no one will benefit from it. These 4 tips can help you get the traffic you want and deserve!

Let’s be real: Many people dream of working from home, but taking meetings from bed, camera-off, also comes with challenges. It can be difficult to stay motivated and feel productive without the collaborative energy of in-person coworkers, or the ability to grab a coffee and strategize with your boss. Here are some tips to stay sane and make your work-from-home-life a little easier.

If you’re a business owner, chances are you’ve heard that you need a strategic plan—which basically means having a vision for the future. In the latest Finding Fearless Community session, Ivy Slater, founder of Slater Success Coaching, taught participants how to look at their company data and make strategic moves to get ahead. Here are some tips to help you move forward, not backward.

Your body doesn’t lie. It provides vital information regarding the state of your mind, heart, and spirit. When you find yourself feeling overwhelmed, your body and emotions are impacted. Learning how to listen to your body can help you heal emotional and physical wounds. In this month’s Finding Fearless Community session, Kristi Vitali, founder and Co-Creative Director of Be Well Austin Center & Yoga House, led a workshop on how to discover the inner wisdom of the body.

When building out a business strategy, there’s one question many founders struggle to answer: “How should I be marketing to get my message in front of my ideal audience?” Digital and social media marketing has become such an integral part of many businesses' marketing strategies, but with all the available platforms and programs, it can be overwhelming to decide how to amplify your company’s message.

Every brand engages with its customers in a unique way to market their products, but not all methods of engagement are created equal. Cue human-centric marketing—an approach that puts human empathy and impact at the heart of branding and promotions.

Talking about money is hard. It’s emotional. It can carry shame and guilt.

That’s why I wanted to begin a conversation by breaking down something simple; digestible: Pricing. By starting with pricing, I can talk about money in a safe way.

Applying the Enneagram at work can help leaders to understand a fuller picture of their team. “How we get to a healthy organization is that we understand the way people operate,” says Madeline. But that comes with a grain of caution—it can be detrimental to cage people into their number, or use the system too prescriptively.

For one reason or another (ahem, the pandemic), people are beginning to notice that strong brands carry relatable, powerful stories that bring people together, and storytelling is precisely where Root + River has found their niche.

We are a passionate, collaborative team. We produce a huge volume of work—and 100% of it is informed by a prior strategic process. We begin with brand strategy because it lays the foundation for all the content, recommendations, and materials we create for our clients.

After running a successful marketing agency for 14 years, Kelly sold it at a profit and walked away. She was left wondering what to do with everything she had learned from founding, operating, and leading her business. While she knew she didn’t want to start another agency from the bottom up, she was positive she had valuable lessons to share with other leaders.

From founder and CEO Madeline Pratt: “Moments for consistent connection are built into the everyday rhythms of my company.”

To help you prepare for the upcoming holiday, we asked five moms on our team for their insights into the kinds of gifts they’d love to receive. Some of the ideas they shared might not be completely within your power as an individual (unless you’re reading this, President Biden), but they’ll give you a sense of what moms are thinking about in 2021.

Many people have a hard time asking for help, and marketing is no exception. Here are 7 indicators to look to when determining if it’s time for outsourced marketing.

Networking is essential for business growth. For those of us in referral-based industries, it’s important to make a regular point to meet new people in order to broaden our connections and expand our client base. In a world where everything is done via Zoom and every event is still TBD, it can feel harder and more awkward to put energy toward meeting new people.